The Social Media Effect: Connect, Divide And Conquer.


It is an imperative duty to protect our minds and hearts because they are powerful yet weak. In spite of perceived differences, there are common threads that run throughout the human fabric. We want to be loved, accepted and part of a community that fosters a sense of belonging. There is absolutely nothing wrong with this because it’s inherent in our genetic makeup. In fact, God created us to be in relationship with Him and others so that we can be one family as represented by the church.

Ephesians 2:19. Consequently, you are no longer foreigners and strangers, but fellow citizens with God’s people and also members of his household.

Social media blew up the way it did because there is an innate desire to connect. Suddenly, we have access to a parallel world where there is a sense of togetherness despite the distance.  On the surface, this appears to be innocent and well-meaning but there are grave consequences to living in a simulation. To make matters worse, the people who invented these platforms have constructed them in their own image – asocial, aggressive and inhumane. Simply put, the creators of this matrix have designed environments with malignant and damaging intent. These channels have become the breeding ground for hate speech, fake news and cyber bullying. Apparently, the gods of this virtual reality do not let their own children to participate in this sphere.

Companies hire Attention Engineers to use psychological techniques in order to manipulate consumers. With carefully curated stimuli, the objective is to train the brain into a loop of dopamine shots which make us feel good. One of their tactics is to borrow principles from casino gambling which is why social media has been compared to a slot machine because both offer potential rewards when we “pull to refresh”.

Much like cigarettes, they add layers of ingredients to develop a highly addictive product to keep us hooked. More than to just addict, the greater goal is to condition us by repeated and compulsive use. It’s a ploy to deliberately break down humanity by dissecting our mental processes and re-program us on a mass scale.

Purposefully, our time and attention are tied to algorithms that keep us tangled in a web of deception and bondage. The constant barrage of notifications from multiple media outlets fragments our attention which results in the inability to concentrate. They’ve devised metric systems such as likes, re-tweets and followers to quantify our presence and importance. This makes us slaves to the opinions of others which drives us to abandon our identity in favour of what’s popular. Over time, this perpetual denial of self leads to a loss of individuality and destroys society as a whole.

It’s really no wonder there has been an unprecedented increase in depression, anxiety and suicides but the horrifying statistics are not enough to stop the beast. I strongly advocate for people to take back their power and lives from the hands of these demonic entities. There was real life before social media and it is much more peaceful than what they’ve manufactured. You don’t need to be validated by anyone nor will you miss out if you choose to disconnect. There is nothing to lose and everything to gain from not allowing yourself to be sucked into a deep, dark vortex.

1 Peter 5:8. Be alert and of sober mind. Your enemy the devil prowls around like a roaring lion looking for someone to devour.

I am not completely against the use of social media because value can be derived from it. But it should be handled with responsibility and caution given the substantial impact it has on us. At the end, fingers cannot be pointed if we willingly choose to ignore the danger signs.

Please take care of yourself and remember that things aren’t always what they seem.